On Your Marks
In 2018 we began work for the Mayor of London, as part of a team of architects, designers, enthusiasts and specialists tasked with coming up with a plan for the future of the Centre.
We created the On Your Marks brand strategically - choosing a palette made up of colours found in the centre - and used playful sporting language to both galvanise the public into action and to spark an interest in the project.
We worked with an illustrator, Lizzie Abernethy, to create a mascot for the centre. Based on the architecture of the building, the mascot represented the efforts underway to get the Centre fit for the future.
Client: Mayor of London
Location: London, UK
Collaborators: Hawkins\Brown, Kinnear Landscape Architecture, Mott MacDonald, Turley, Continuum