Greenwashing: Washes Greener than ever before!

New Practice created a pop up laundrette at Many Studios, for a satirical interactive exhibition. The drop in event included a series of laundrette themed games that helped share tools and language to spot greenwashing before it seeps into your practice.

Later in the evening we were joined by Jo Sharples and Jack Richards of Editional Studio (Manchester) for a talk on their research, practice and perspective on Greenwashing. Followed by a Q&A and discussion hosted by Bobby Jewell of Architects Climate Action Network.

As part of the Architecture Fringe festival 2023: (R)Evolution, the event aimed to shed light on how pervasive greenwashing is in the architecture industry and use satirical games and anonymity to generate discussion and reflection on how we can recognise it, avoid it and tackle it collectively in our practices and as active citizens.

As part of he exhibition, New Practice invited 40+ young people from Glasgow to a creative workshop giving the next generation of our planet's custodians a crash course in how to spot and call out greenwashing. The young people created powerful activist posters that were added to the pop-up laundrette exhibition in Many Studios which the public could drop into throughout the day. 

The purpose of the event was to collectively confront the problem of greenwashing, which often falls on the shoulders of individuals who experience it in mundane, everyday instances. Gathering a critical mass of experiences through anonymous submissions, the panel discussion addressed these confessions and highlighted the responsibility to be transparent and ethical both as practitioners who use marketing in business and as members of the construction industry causing huge ecological damage.