New Practice

Joanne Smith

Joanne Smith


Joanne Smith

Joanne is a Senior Designer. She joined the team in September 2017.

She leads on varied projects, from urban realm transformation through to designing new public art. Joanne works directly with clients, developing projects from initial concept up to completion on site. 

Prior to joining New Practice, Joanne worked and studied in The Netherlands - graduating from the Royal Academy of Art, in The Hague with a Masters of Interior Architecture. During her studies she focussed on broadening her design thinking to work across all scales of architecture - from redeveloping urban schemes to detailed furniture and exhibition design. Joanne’s Masters thesis focused on the deterioration of shopping malls across Europe, including a developed proposal on how to bring community culture back into the shopping mall. 

Joanne possesses a keen interest in fabrication, and in human centric design. She is a hands-on designer who loves learning about manufacturing processes and experimenting.

“I love to create work which is focuses upon people and their needs, improving and adding value to the user or client. I relish challenges and love to problem solve in a physical design capacity - especially when fabrication and materiality is a driving force in the design process. This interest began during my time as a design resident in Rotterdam for Stad in de Maak.”